Strategic Managment Case Study Example | Topics and Well Written Essays - 1500 words

Strategic Managment - Case Study Example Arguably, Jamba juice has competitive advantages over its competitors since the clientele groups have been presenting their grievances on the issues that they feel important and deserving immediate redress from the organization. Similarly, the CEO witnessed the gradual increase in sales performances after repackaging the brand in new containers holding importance to the environment. Therefore, the company is certain that its recent setbacks emanated from the inclusion of polystyrene in the container linings. Such information serves for the benefit of the company since the management will eventually order the packaging and processing teams to find and use environmentally friendly materials before presenting the products to the market. The resolutions are ideal and are present in the company’s strategic decisions since the management has full knowledge that the consumer groups seek to consume products packed with the ethical considerations of the entire environment. Question 2: Description of the juice’s diversification and growth strategies Jamba’s growth and diversification strategies are ill addressed since the company failed to evaluate all the market needs prior to implementation of its product. Arguably, the management thought that the product would acquire successful outcomes after its introduction since the consumers would realize the benefits of the polystyrene cans in delivering the desired state of the juice. On the contrary, the company’s packaging failed to win the desired clientele since the society is currently embarking on the use of environmentally friendly goods while disowning those products, which deviate from the norm. Unfortunately, Jamba’s diversification strategies may not accrue any profound outcomes lest the company engages in the production of the ideal cans that the society would view as a reassurance to their health during and after consumption of the juices. For example, the company would achieve it s growth strategies through offering intensive support to the society’s health considerations, and the total disuse of any packaging materials that cause any form of alarm to the environment. The juice shall reach its edge of diversification and growth in market share if the company shall successfully deviate from the ill practices, a factor that would lead to increased clientele groups, and increased population of capital investors. Question 3 The social trend that is contributing to the entrepreneurial venture of Jamba Juice Company is how people trying to outdo environmental pollution hence ensuring that the environment is friendly. Although the company claimed to be a healthy lifestyle brand, it kept on using polystyrene foam, which was harmful to the environment due to its long life. Polystyrene foam was harmful to both wildlife and human being since it posed healthy risks. Jamba CEO realized that using polystyrene foam was illegal since it caused pollution to the enviro nment and thus it was inconsistent with the image the company wished to portray, as customers were concerned with environmental and health concerns. The consumers never wanted to benefit from using Jamba’s products and suffer from environmental pollution in the future. Additionally, most cities had already banned the use of polystyrene foam, thus Jamba Juice Compa