5 Great SEO Tips for Copy Writers

5 Great SEO Tips for Copy Writers 5 Great SEO Tips for Copy Writers Every modern business has a website. And if you have a website, you need an SEO strategy to help customers find you online. But how exactly does this work in terms of writing website copy? In this post, we run through a few SEO tips that you can use when writing online content. 1. Picking Keywords SEO is all about keywords. These are terms that people search for online to find your website, so it is crucial to use the right keywords in the right places. And this means working out the keywords your target customers are searching for online and building online content around them. A good starting point for this is using a keyword research tool. Alternatively, you can check competitors’ websites to see which terms they use. 2. Integrating Keywords How you work keywords into your copy is also crucial. For instance, you should try to: Use the main keyword(s) in the title of the page Include the main keyword(s) in the first paragraph of the copy Use keywords in subheadings within the copy Highlight keywords with bold or italic formatting where appropriate Include variations of keywords within the copy These may be small touches, but they make a big difference to SEO results. 3. Humans Are More Important Than Computers Keywords are good, but not if they come at the expense of readability. This is because, ultimately, the best way to boost SEO is to write good content that people want to share online. In the old days, you could get away with loading a webpage with keywords and search engines would still find them. This was known as â€Å"keyword stuffing.† But now, if you use too many keywords on a single page (more than 5% of the word count), Google may reduce the ranking of your website. Consequently, you should always focus on writing good content for human readers first. This also means making sure your website is error free, so don’t skip the proofreading! 4. Writing a Good Meta Description Getting your website to rank on search engines is only part of the battle. You also need people to click through to the site when they see the search results. And this is where the meta description is key. The meta description is the text that search engines use to â€Å"preview† a page in a list of results. It should therefore provide a brief summary of what the page is about. To do this: Keep it short (ideally between 155 and 320 characters) Explain how the page will resolve the reader’s problem For example, for this page, we could write: Check out our SEO tips for copy writers to boost your page ranking. Simple solutions for increasing traffic to your website. Perfect for businesses seeking a competitive edge online. In three short statements, we’ve made sure the reader will immediately know what the page is, what following our advice will achieve, and who we’re targeting with the page. 5. Strategic Linking One of the most important SEO tips is to work hyperlinks into your copy, including both internal links to other pages on your website and external links to other sites. Internal links should direct readers towards relevant information on your site. External links, meanwhile, can make your site more authoritative and boost its reputation. And if another site sees that you have linked to them, they might do the same in return, which will boost your SEO results significantly. However, don’t link to sites that rank higher than you for the same keywords, as this will be counterproductive. Focus instead on links to sites that cover related topics. Summary: 5 SEO Tips for Copy Writers When writing website copy, you need to think about SEO. This may include: Researching keywords and picking the right ones for your site Working keywords into the page copy effectively Making sure your work is easy to read for humans as well as computers Writing a strong meta description so people click through to your site Using internal and external links in your copy Applied well, these SEO tips should help boost your website traffic.

International Business Law Essay Example | Topics and Well Written Essays - 1500 words

International Business Law - Essay Example Over the last decade, the caseload of the ICSID notably increased mainly as a result of an increase in foreign investment practices. Among the 263 registered cases at ICSID as on 30th March 2007, the Argentine government involved in more than 30 cases as an effect of Argentina’s economic crisis (â€Å"Orinton Lawfirm†). ICSID provisions for Boris From the given case context, it is clear that Nonatian government does not give much emphasis on the protection of investor interests. However, Nonatia and Russia (home country of Boris) are signatories to the ICSID. Hence, Boris will be protected by the ICSID provisions even though the Nonatian government does not try to safeguard his financial interests. The ICSID mainly provides conciliation and arbitration facilities to contracting states and nationals of other contracting states in order to resolve investment disputes. Conciliation According to ICSID provisions, Boris may submit a request in writing to the Secretary-Genera l to institute conciliation proceedings if he is not satisfied with the dealing of Nonatian government in future. While requesting for conciliation, Boris has to clearly address detailed information concerning the dispute. The Secretary-General (as cited in Davidson Ciambella) will register the request unless he finds the dispute is outside the jurisdiction of the Center (331-332). As per the provision of Article 29, a Conciliation Commission is constituted immediately after the registration of the conciliation request. The Commission may contain a conciliator or sometimes any uneven numbers of conciliators according to the mutual agreement of both the parties. During the course of conciliation proceedings, the Commission clarifies the causes of disputes between parties with intent to suggest mutually acceptable solutions immediately. At various phases of the proceedings (as cited in Rayfuse,), the Commission may recommend terms of settlement to the parties (ICSID Reports). Under th is practice, both the parties will cooperate in good faith with intent to assist the Commission to carry out its functions smoothly and flawlessly (â€Å"Australian government†). Hence, Boris can ensure maximum cooperation of the Nonatian government on the strength of ICSID provisions because both of them (Nonatian government and Boris) need to give most serious considerations to the Commission’s recommendations. The effective intervention of the ICSID would probably force the Nonatian government to focus more on the needs of Boris; and in fact, this situation assists Boris to take maximum advantages of his investment in Nonatia. It would be an effective method for Boris on the ground of cost and time as it involves simple legal proceedings. However, it seems that conciliation proceedings of ICSID are not much effective for resolving complex disputes, and hence it is recommendable for Boris to seek the help of other ICSID provisions if the issue has multifarious effect s. Arbitration The submission of arbitration request is similar to that of request for conciliation. Once the arbitration request is registered by the General-Secretary, an Arbitration Council is constituted as early as possible. The Arbitration Council consists of arbitrator(s) whereas conciliator(s) represents Conciliation Comm

Literal Comprehension - Reading Strategies Essay

Literal Comprehension - Reading Strategies - Essay Example Each page and chapter may encompass a tedious load for the student hence command in the subject of discussion is key and rivets a methodological loom involving a number of steps. There is a myriad of textbook reading systems, many of which have three stages in common: a pre-reading stage, a reading stage and a post reading stage. Exposing learners to these systems empowers them to culture a system of critiquing issues, strategic approach to reading and establishing a student centered textbook study system. A proper reading system should entail the learner combing through a given text to unearth its gist. Skimming through the titles and sub headings to decipher issues of uttermost interest, problems highlighted and queries posed. Desist from overemphasis on analysis of pieces. This is encouraged to jumpstart the learners’ innate prowess to overcome torpor and gain impetus for reading. The major discrepancy between an excellent student and poor students is the mode of study. Inadequate students highlight points in textbooks and hope that they will be able to comprehend it later while excellent students use a learning system. A study system enables the student to filter the key ideas under test, and provides a way of settling them through generation of solutions The main difference between good students and poor students is the way they study. Poor students read their textbooks, underline, and hope that the significant points stick in their memories. Good students use a study system. A study system helps you choose the key ideas that are likely to be on a test, and it gives you a way to memorize them. There are many study systems. Some students outline chapters and memorize their outlines. Some students make chapter summaries. But the most efficient study system of all is SQ3R, which stands for Survey, Question, Read, Recite, and Review. SQ3R was designed for textbook reading, and it is

Commodity Trade Essay Example | Topics and Well Written Essays - 1500 words

Commodity Trade - Essay Example The agreement aims at covering the bulk of the world trade in the commodity concerned and seeks to ensure corporative nature of the association. The associations also aim at safeguarding through participation, the interest of the producers and the consumers and insert provision that cater for all other entities (21). Any organization aims at implementing its provisions by carrying out specific functions that establish and strengthen their international accord. Challenges faced by the organizations International commodity agreements have been difficult to run and administer due to the current global economic crisis. There has been difficulties in the arranging and administering agreements partly due to technological problems surrounding the production and trading of products(27). The organizations have been facing the problem of conflicting interest between the importers and exporters where the importers want low quality products but of high prices. On the non-competitive imports, the importers require commodities of low prices and their respective quantity determined by demand. The international distribution of products is directly affected by government policy and the manner of trade restrictions within national bounds. Commodities transferred from the rich to the poor countries have an impact of accelerated economic impact. Large capitals are required to fulfill growth targets for the organizations and their payments are from the exchange earnings (29). For commodities that are largely produced in poor countries but consumed at the rich countries the agreement price set might be above the market levels or inelastic. These incidences give the market organizations to make negotiations with the producers who end up incurring losses or failing to strike a deal (31). The international trade organization having been facing another major challenge in the price stabilization, meant to implement support purchases. Theoretically, prices are set by the long term interli nk of the supply and demand to bring the equilibrium price and commodity. However, stabilization effect is not achieved in buffer stocks without heavy financial commitment (37). Failure to obey these, upward price fluctuations or heavy accumulation of inventories and burdensome will ultimately result. Currently (in order to reduce the risk of market volatile global markets) the international commodity trades are giving loans to the less developed countries. These loans are available to countries that have an annual shortage in annual shortage in the foreign exchange earnings due to commodity price declines. These loans are for compensatory effect to these countries (41). The compensatory financial scheme is operated strictly as a program to offset short-term market instability and global volatility. The recipient countries are to repay within five years. In order to curb the risk of volatility in the global market the terms of finances should be liberalized and the repayment made co ntingent upon recovery of the exports of a certain country (43). This makes the loan doable in all season unlike now where it can be taken only if the trading prices are high enough. ICC INCOTERMS Inco terms are international rules that are accepted rules accepted by governments, legal authorities, as well as practitioners

Language Portfolio Essay Example | Topics and Well Written Essays - 2000 words

Language Portfolio - Essay Example It is always within my reach. My native country in Russia is where it all started. I became conscious of my existence in a place where the struggle for social steadiness is of great importance. It is the place where I became oriented with a cynical outlook in life while at the same time it enabled me to anticipate and understand any difficulties I encounter in life. Because of such view point, moving to Istanbul a few years ago became a welcoming experience for me. The shift in adjusting from Russian to Turkish culture became a needed challenge for me. Living in Turkey opened my doors to the convergence of cultures between the East and West. It allowed me to reflect on the hybrid between Western and Eastern influences. It opened my eyes to the cultural differences I have witnessed around me. Eventually, I decided to move into the United States only to immerse myself in a multi-cultural surrounding. While I experienced various intercultural encounters from my global travels, I sought to find a place where my love for culture and the arts will be satisfied. Because of this intense interest to retrace my European heritage and culture, I have looked up to the French language to equip me with better understanding of human creativity that I see in French cinema, literature, and arts. My various trips to France were always field with memorable moments that fueled my interest and love for humanities. As such, my motivation to learn French is deeply rooted from my appreciation of the country and its culture. As my future journey to live in France awaits me, I never cease to continuously the language. A Question of Identity: What it would mean for me to be a fluent speaker of French Learning French has always entailed a more personal than practical reasons to master the language. It cannot be denied that my motivation to learn French mainly comes from my appreciation of the culture in general. I learn French not only because it entails various opportunities in working fo r international organizations abroad, but also because it means that I am able to associate myself with French culture. Many might wonder why I exhibit such love for the language, but I can only tell them that I have been to many places around the world and while each country showcases a unique cultural heritage, I would say that in terms of music, architecture, movies, and literature, the French culture exhibits a more lively appreciation for the arts. Perhaps the word I should use in describing the French is sophistication. My various travels to France have always been memorable as I was able to appreciate the heritage and the undying affinity of the French people towards arts and literature. Personally, I want to live in this kind of setting where I could revel on the French countryside and associate with the like-mindedness I shared with French people. For these reasons, becoming a fluent speaker of French allows me to understand and penetrate in French society. A lot of friends whom I treasure deeply are French and to be able to gain more meaningful experiences with them, I am determined to hone

Principle Centered Leadership by Covey Essay Example | Topics and Well Written Essays - 750 words

Principle Centered Leadership by Covey - Essay Example The cover quoted a famous Chinese proverb which states, "Give a man a fish and you feed him for a day; teach him how to fish and you feed him for a lifetime." It is better to teach someone how to do something than to do it for them. For example, if I were in charge of certain process in quality control of a firm, I can choose to do it myself and not teach it to my subordinates but that will just be a short term solution. My subordinates will still be dependent on me and not learn how to do it themselves. On the contrary, teaching them the process would be a long term solution and will eventually make them more responsible and probably assume the job in the future. This principle is what Covey discussed in his six conditions of empowerment where the employees are allowed to self-supervise making them accountable for their own actions. I enjoyed reading this book because the concepts presented do not only apply to the business world but also in my personal life since the wisdom and tru th that it speaks of is very universal. The ideas that he proffered are applicable in making managerial decisions in an organization, as well as decisions that we make in our everyday struggles in life. The first point that struck me is the importance of developing a mission statement. I believe in his idea that a principled leader should develop a mission statement that is short, simple, generic and easily memorized so that every employee understands it and accepts it as a guiding principle resulting in its successful implementation in the organization. Having a clearly defined mission statement will prevent companies from having employees who are unclear of their company’s priorities and goals. Even as individuals, I realized that having a mission statement is a must if we want to succeed in life. Another important aspect in Covey’s book which I think will have an impact in my leadership style is the relevance of having clear communication lines in an organization. I became more aware that every employee no matter how far below they are in the hierarchy of the organizational structure must have a voice in the company. As a leader, I will try to always have an open ear to the ideas of my employees and try to develop a personal relationship with them. Covey however stressed that leaders must also learn to strike a balance between logical and emotional and sympathy and empathy to become effective communicators. My favorite chapter in Covey’s book is Chapter 11 which discuses the thirty methods of influence. According to Covey, the best way to influence the consumer’s lives is to model by example, build caring relationships, and to mentor by instruction. I particularly took notice of no. 4 which is the â€Å"performance of anonymous service†. It reminded me of a gospel passage from Matthew 6: 3-4 which states, â€Å"In giving alms, you are not to let your left hand know what your right hand is doing. Keep your deeds of mercy s ecret, and your Father who sees in secret will repay you.† Although I have known this passage previously, as a leader, I did not realize that selfless service, that is, not expecting any reward from serving others, would redound to a positive influence among my co-workers.

Arab and Israel Conflict Essay Example | Topics and Well Written Essays - 2000 words - 3

Arab and Israel Conflict - Essay Example al and nationalist clash over competing territorial ambitions after the collapse of the Ottoman Empire and it involves the foundation of the Zionist movement and the ensuing formation of the modern State of Israel. The first conflict between the two nations, known as the first Arab-Israeli War, started on May 15, 1948, when five Arab armies invaded the one-day- old Jewish state. This war is generally divided into two phases: the first began on November 30, 1947 and ended on May 14, 1948, with the termination of the British Mandate and the second phase started on May 15, 1948 and ended on July 20, 1949, with the signing of the last of the Armistice Agreements between Israel and its Arab neighbours. Significantly, the War of Independence in 1948 was the most destructive wars that the two nations ever fought and it only marked the beginning of the Arab-Israeli conflict. â€Å"By the time the fighting was over, Israel, albeit at the exorbitant human cost of 1 percent of its population, had survived the Arab attempt to destroy it at birth and had asserted its control over wider territories than those assigned to it by the UN Partition Resolution.† (Karsh 2008, P. 6). It is essential to realise that the 1948 war was more than a war about national self-determination in the light of concept of the formation of a Jewish homeland and the displacement of the Palestinians. This chapter makes a reflective exploration of the War of Independence in 1948, outlining the balance of forces which shaped the British Mandate of Palestine between Palestinians, Arabs, and the increasing number of immigrant Jews, in order to comprehend the various aspects of the conflict such as the two-state solution provided by the United Nation. The 1948 Arab–Israeli War, which was fought between the newly declared State of Israel and its Arab neighbours, has been known in different names, and the Israelis call it as the War of Independence or War of Liberation while the Arabs name it as the